Fashion is a distinctive style of dressing and self-expression at a certain time and location and in a certain context, usually of clothing, footwear, life style, cosmetics, hairstyle, makeup, and body language. The word implies a particular look typically defined by the fashion industry when what is popular is what is fashionable. In defining a trend, one has to take into consideration the cultural meaning of what is fashionable. A certain trend may be regarded as fashionable today while considered unfashionable next year because of changing cultural values or changing consumer demands.
For example, one fashionable trend for women’s clothes in some countries like Japan and China is to wear mini skirts which are short and tight fitting to the ankle. In other countries like France and Italy, the acceptable fashion is to wear trousers similar to pantsu (a loose-fitting dress) with leggings underneath. And for men, they usually prefer to wear button-down shirts instead of dress shirts. These changes are part of the global trend for fashion as shown by the number of designer stores opening up everywhere.
Globalization has also affected the fashion industries as seen by the increasing demand for inexpensive clothing made from organic cotton and other natural fibers, which are highly profitable. At present, fashion trends are influenced not only by fashion and clothing styles but also the purchasing power of consumers in developed countries. Due to globalization, manufacturers of manufactured goods can sell products at a lower price and pass the savings onto the customers. As a result, many businesses have reduced prices of clothes especially those that are considered to be in vogue.
The impact of globalization has affected designers as well, especially the ones that are involved in fashion designing. As we all know, fashion designers create the concept and basis of what will be worn in the coming months or years, depending on what is in vogue. It is then up to the customers to decide whether they like it or not. And given time, fashion trends will develop and change based on the taste and preferences of people from different countries, in order to cater to their diverse needs and wants.
This year’s hottest collection includes dresses from brands such as Calvin Klein, Burberry and DKNY. Calvin Klein has a full range of clothing for both women and men, featuring both classic designs and new modern cuts. Some of their best selling pieces include their latest line entitled ‘All Season’ which comes with jackets, shoes and bags. They also carry a wide selection of jeans, dresses and skirts. Burberry and DKNY offer clothes both for evening wear and casual wear.
In the past few years, labels focused more on producing unique clothing lines catering to individual tastes. Most designers now focus on creating clothes that are more trendy and less expensive. The increased competition between clothing companies has also led to lower prices for most of their products. Clothes for men have gone down in price in recent times, while designer clothing for women and children have become more affordable in the past few years. Even branded clothing for corporate occasions are becoming more affordable in the coming years as more companies turn towards wholesale fashion to increase their profit margin.